This ad i just find it when i was looking for the assignment. What we can see right now is the new coca cola product "coca cola black" is orientated to black people market. i can say thats is a very good way of marketing focus the already world brand like coca cola to african american people getting more place on the market. in this ad you can see what it sais, "A black man is on the top of the world in 1909" they are celebrating and giving the place to black people recognizing the achivements. i think it's a very good idea from Coca Cola and i think is gonna still have alot of success because they are showing the world that is a brand that take care of the african american people and they are against of the racism and discrimination.
i'm going to place here and URL from YOU TUBE that is the video of the ad. i hope you guys enjoy it.
i think that is a good idea, but of my poit of view is very rasist coming for a internation brand like coca cola .
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